Search Engine Optimizing Media

Are we now at a stage where online distribution and discovery via search means that media creators need to Search Engine Optimize the name of their TV shows and Movies?

I just discovered a mini-series on Sci-Fi Channel called 'The Lost Room' because I was searching for stuff about 'Lost'.

Was that a coincidence, or was there a decision to name the show in such a way that it would get discovered by online fans of another, very popular, property targeted at the same audience?

I wonder...

In any case, it worked. I am now watching the 3 part mini-series.