This whole advertising revenue thing could implode at any second!
Can I ask a stupid question? Is online advertising profitable... for the advertisers? (ok that was two stupid questions).
I have seen a LOT of content about how people can make money from advertising on their blog etc etc. But I have seen very little in the form of case studies or testimonials that the ads work for the advertisers.
Can someone point me to that info?
If we are not satisfying our advertisers then this whole advertising revenue thing could implode at any second.
I have seen a LOT of content about how people can make money from advertising on their blog etc etc. But I have seen very little in the form of case studies or testimonials that the ads work for the advertisers.
Can someone point me to that info?
If we are not satisfying our advertisers then this whole advertising revenue thing could implode at any second.
Labels: advertising, blogging, Media 2.0, revenue
4 Comments:
Based on my own direct experience (with other businesses) I saw very clear, tangible, directly attributable and highly profitable results from AdWords advertising. Instead of the traditional blast and hope I could actually measure the results and hour after campaigns went live.
Just like any advertising, it's useless in the wrong place.
Make sure you can measure it, make sure it doesn't cost the earth when you're trying it for the first time, and have a plan as to what you're trying to achieve.
Do you want more hits, more subscribers, more purchases made, more media coverage? Do you want less phone calls and more online orders? Do you want more early adopter customers?
Can you cancel it if it sucks?
Oh, and no matter how well you've assessed your target market, if your product/offering sucks, it won't do well.
All advertising is a risk, there is never a guarantee, but at least online ads have some form of tracking. Print ads have been sold for years with very little traceability.
"half the money I spend on advertising is wasted; the trouble is I don't know which half" - John Wanamaker.
Track your results, and listen to your customers, if they're laughing at you, find out why.
The 60%+ year-on-year growth that the Aust online advertising market has been seeing for the last 3 years (its due to hit $1bill for calendar 06) suggests a combination of online advertising working for advertisers, and other advertisers jumping on board the 'me too' wagon.
While search marketing was approx 40% of the 06 spend, it is not clear how much of that 40% was site/contextual - ie your Google Adsense. Outside of whatever that amount equates to though, there would be bugger all being spent on specifically blog advertising by Australian advertisers.
I would contend this is because "big" advertisers (and by that I mean primarily traditional, brand, advertisers) do not have marketing depts or functions or personnel that are setup to work with customising, and aggregating effeciently, micro-audiences - audiences that blogs are the "broadest" example of, and something like Touchstone is the "pointy" example of.
Marketing Serpa publishes an annual search marketing benchmark study http://www.marketingsherpa.com/library.php
which you may find of interest. The site also provides case studies and real world findings.
Regards,
Brent.
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