Does Media 2.0 Scale? When do we reach Saturation?
I have had this question in the back of my mind for a month now.
"Does Media 2.0 Scale"
If one of the tenets of being in 'Social Media' is for everyone to be... well... social - at one point does your ability to socialize reach saturation point?
To me, Robert Scoble is the best example of this emerging problem.
It seems to me that he is the ultimate Social Media 'celebrity'. He takes his social responsibility seriously. He lists his cell phone and email address on his website and responds to most of his email. He blogs like crazy and comments on blogs that mention him. He talks on panels and joins all sorts of crazy workgroups.
And now... he is adding every single one of his followers on Twitter as a friend!
This is at once both admirable and crazy. How can he possible keep up?
Surely he has (or soon will) reach the limits of his social scale.
I'd like to ask Robert, as one of Media 2.0's leading social celebrities, to write a post about how he deals with all these people coming at him asking for attention - how does he Pay Attention to everyone.
Consider also that if Robert is the new model of celebrity - where the host of your favourite TV show needs to be accessible and social - how does this kind of activity scale to mainstream levels.
Fill us in Robert!
What does everyone else think? Perhaps this is a follow on from the 'My Media Consumption Diet' meme. How do you decide what to ignore and how do you try to scale up your social interactions. How is it possible for more visible people to do the same. How can all of this 'level up' when social becomes mainstream?
Maybe scale is not a desirable effect though? If we scale our interactions up - do we not necessarily have to scale the depth of those interactions down?
"Does Media 2.0 Scale"
If one of the tenets of being in 'Social Media' is for everyone to be... well... social - at one point does your ability to socialize reach saturation point?
To me, Robert Scoble is the best example of this emerging problem.
It seems to me that he is the ultimate Social Media 'celebrity'. He takes his social responsibility seriously. He lists his cell phone and email address on his website and responds to most of his email. He blogs like crazy and comments on blogs that mention him. He talks on panels and joins all sorts of crazy workgroups.
And now... he is adding every single one of his followers on Twitter as a friend!
This is at once both admirable and crazy. How can he possible keep up?
Surely he has (or soon will) reach the limits of his social scale.
I'd like to ask Robert, as one of Media 2.0's leading social celebrities, to write a post about how he deals with all these people coming at him asking for attention - how does he Pay Attention to everyone.
Consider also that if Robert is the new model of celebrity - where the host of your favourite TV show needs to be accessible and social - how does this kind of activity scale to mainstream levels.
Fill us in Robert!
What does everyone else think? Perhaps this is a follow on from the 'My Media Consumption Diet' meme. How do you decide what to ignore and how do you try to scale up your social interactions. How is it possible for more visible people to do the same. How can all of this 'level up' when social becomes mainstream?
Maybe scale is not a desirable effect though? If we scale our interactions up - do we not necessarily have to scale the depth of those interactions down?
Labels: attention, Media 2.0, robertscoble, scale, social media, social software, socializing, twitter
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