MaaS - Media as a Service
Jeremiah - my friend and fellow Media 2.0 Workgroup member wonders out loud if media is becoming a service much like software.
I think it's an interesting question. I have recently re-downloaded the Joost Beta and started playing with it. A lot has been made about Joost's platform and how it is actually based on an elegant combination of on open standards technology.
It occurred to me that Joost (or something like it) could become for TV what the browser is for the Web.
While they are focusing on content deals with premium content providers right now - they have an opportunity to become the generic user interface for loading, remixing and socializing around streaming video content.
This would seem to me a step closer to Jeremiah's premise of Media as a Service (MaaS). If Cable TV is replaced by Joost, and Joost becomes an open service for the distribution of high-quality video content on scale, then we are indeed creating a series of tools, platforms and services that give us enormous capacity for media creation and distribution on demand.
Other companies like Microsoft, SplashCast and others are working towards similar services with very different implementations.
How can up and coming artists, enterprises and established media players take advantage of this emerging trend?
If media services are on tap, what are the implications for user choice and Attention Scarcity.
I think it's an interesting question. I have recently re-downloaded the Joost Beta and started playing with it. A lot has been made about Joost's platform and how it is actually based on an elegant combination of on open standards technology.
It occurred to me that Joost (or something like it) could become for TV what the browser is for the Web.
While they are focusing on content deals with premium content providers right now - they have an opportunity to become the generic user interface for loading, remixing and socializing around streaming video content.
This would seem to me a step closer to Jeremiah's premise of Media as a Service (MaaS). If Cable TV is replaced by Joost, and Joost becomes an open service for the distribution of high-quality video content on scale, then we are indeed creating a series of tools, platforms and services that give us enormous capacity for media creation and distribution on demand.
Other companies like Microsoft, SplashCast and others are working towards similar services with very different implementations.
How can up and coming artists, enterprises and established media players take advantage of this emerging trend?
If media services are on tap, what are the implications for user choice and Attention Scarcity.
Labels: attention, attention scarcity, google, hyperchoice, jeremiahowyang, Media 2.0, microsoft, podtech, splashcast, web 2.0
1 Comments:
Good add to the conversation. I wasn't even thinking of Joost in that sense, but I see your point.
I'm wondering if we could compare "software as a service" (outsourcing key strategies off your website) as a driver to suggest that editing, producing, publishing, and the like wont' be done on the local computer, or from behind the corporate firewall, it could all be done in the context as a web service.
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