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Thursday, November 22, 2007

Facebook increases user profiling - still no APML!

Facebook has added 'I like this' and 'I don't like this' buttons to each NewsFeed entry.

So Facebook are now they are collecting your explicit Attention Gestures to measure how much interest you, as a user, has in the ads and notifications coming through the stream.

This, of course, adds another dimension to their already comprehensive Attention Profile.

Still no APML or RSS though.

At a time when APML is being integrated into NewsGator and Ask products, tools are being created to convert Last.FM attention/listening data to APML, and Facebook's ad platform is receiving a lot of heat, one wonders if Facebook will continue to open their platform to give users control.

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