The head wagging the tail

The mainstream is using the long-tail to create buzz and further drive the impact of 'big hits'. It just goes to show that, at the end of the day, the head and the tail must live together - or neither will be very exciting at all (try shaking your tail without involving your head/brain).

Yet another example of this trend is the producers of lost using the lost website to distribute fragments - fragments that YouTube users have taken it upon themselves to assemble.

Read more about it at TVSquad 'Joined clips from Hanso Exposed - VIDEO'.

Perhaps the long tail does not mean the end of the hit, just a better quality mainstream product supported by many, many niche creations as well.