The tail wagging the head

Recently I wrote a post called 'The head wagging the tail" about how Stephen Colbert (and others like him) in the mainstream are using platforms for long-tail publishing to create viral buzz about their shows.

Now, the opposite is happening. The long tail is manipulating the mainstream media by creating buzz with new forms of entertainment and then trying to leverage that audience into old-school forms of entertainment like talk shows and ultimately movies.

The first example of this is LonleyGirl15. Check out the latest story on TVSquad where the actress (recently outted as such) is going to appear on the Tonight Show to tell her story.