Video Podcast conversation - From Old Media to Attention Management
On G'day World Video Edition with Cameron Reilly, Cam interviews Mark Jones (IT Editor of the Australian Financial Review) and Hugh Martin (Editor of News.com.au) about the state of newspapers and leads a conversation that takes us from old media to the long-tail and the resulting information explosion.
The conversation abruptly ends just as Mark hits the nail on the head when he mentions that the power will soon be in the Participant’s (not the big brands) hands. Participants will have tools to create a filter their media experience to match their individual tastes.
For some reason Cameron doesn't seem to like that idea though - I wonder why?
Check it out here on the G'day world site.
Update: A PDF about the changes in the newspaper industry.
The conversation abruptly ends just as Mark hits the nail on the head when he mentions that the power will soon be in the Participant’s (not the big brands) hands. Participants will have tools to create a filter their media experience to match their individual tastes.
For some reason Cameron doesn't seem to like that idea though - I wonder why?
Check it out here on the G'day world site.
Update: A PDF about the changes in the newspaper industry.
1 Comments:
Hi Mark - thanks for dropping by.
I think the water cooler meme is a valid discussion. Ultimately, though, the water cool conversation will be satisfied in a number of ways.
One of those ways is the reality that what we think of as 'old media' and 'new media' will co-exist like cinema and TV.
Each, however, will add value to the other.
An example might be this scenario I posted a couple days ago.
http://www.touchstonelive.com/blog/2006/08/head-wagging-tail.html
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