Follow up: Social Media is dead... or not

Looks like social media is not dead after all - but only just being born.

Stowe Boyd posts about his painful experience with a group of PR people as they talk about how to make 'Social Media Press Releases' - apparently they totally missed the point.

Brian Oberkirch also posts along similar lines talking about the fear felt in PR firms when trying to craft new forms of press releases and start blogs.

He hits the nail on the head:

"Blogs aren’t killing traditional media — attention scarcity and the decay of their business models is. Craigslist and other efficient attention allocators are draining media revenues, not East Chumuckla Joe and his online opinions about the Iraq war. Likewise, social media aren’t a replacement or extension of your traditional marketing tools. The question isn’t whether an online press release format should replace a traditional one. It’s much more gamechanging than that. Given the erosion of the traditional media system and the extension of a much more connected, distributed information ecosystem, how should companies communicate with those who matter to their business?"