Greg Cohn wants Touchstone

It always amuses me when someone who has not yet found Touchstone writes a post describing the need it fills perfectly. Reminds me why we started this project/company in the first place.

I will quote Greg word-for-word because he is spot on. Hope he does not mind! Check out the full, more detailed post.

This leads to a three-fold problem: As a user, I want to aggregate the things I consume effectively and across all of my consumption devices and venues. I may want to publish my aggregation in various ways in various media, like a blogroll on my blog, bookmarks on del.icio.us, or an OPML file or attention stream in a conference panel bio. (Thus, “distributed aggregation”.) Also, as I chime in with my comments and ratings and other UGC submissions, this becomes part of the publishing side of the problem as well.

As a publisher, I want to streamline my production across many points of access while providing a good, unified experience to some members of my audience. I may want to be able to control my profile pages at Flickr and other places - both to reflect my self-expression goals and to capture data that lets me know how I’m doing - but I don’t want to be responsible for maintaining 13 websites. I want the principle of “write once / publish many” to apply not only to my blog posts, but also to my preferences as a publisher. Thus, aggregated distribution.

Finally, from the point of view of efficiency and value-creation, there is a lot of interesting attention that could be harnessed (and fat in the system that could be eliminated) for the benefit of advertisers, knowledge-aggregation companies like Yahoo! and Google, and, more generally, anyone who wants to communicate with like audiences either in niches or en masse (i.e., media) efficiently. Again, aggregated distribution.