Michael Arrington doesn't get Personal Relevancy

Mark Lewis has written a piece over on Cnet about the need to flip the information delivery model. He writes:

"Web 2.0 flips the information delivery model upside down--it's now about global access, and information at your fingertips, aggregated from sources that you don't even necessarily know about, or care where they exist. Based on a set of search criteria, information in all its rich forms--media, video, audio, images, documents, text--all will be assembled together in context and delivered to users and applications for real-time experience."

That's a very poetic way of saying that in an age of hyper-choice, the most important challenge is to move beyond 'What's popular' toward what's 'Personally Relevant'.

I happen to also agree with Mark's suggested implementation - Source agnostic aggregation filtered by persistent search (and Attention Profiling) and delivered in real-time.

We call it Particls.

With the announcement of Streamy and Thoof, however, Michael Arrington over on Techcrunch has declared that Personalized news is pointless and will never work.

He's felt that way for a long time. I know... because he told me so while we were playing poker. A number of other people have suggested the same thing to me as well.

However, there are two things those people don't understand.

1. Particls is not about Personalized News, it is about Personalized Alerting. We use the personalization part to rank content and determine how urgent the alert is for each user on an individualized basis.
   
   Thoof, Streamy and others are doing a very different (and worthwhile) job - and they are all potential partners of ours. We wish them the best of luck.
   
   
2. Just because something has not worked before does not mean it is not worth doing again and again until it's done right. There is a place for popular, social news experiences (as Digg's popularity has proved) and there is a place for targeted, personal and solitary news experiences (as Digg's trolls and pop-culture content has proved).