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Saturday, January 13, 2007

Book: The Paradox of Choice

I'm starting to sound like a broken record now - but here is yet another quote about hyperchoice from a lengthy interview with Barry Schwartz, the author of 'The Paradox of Choice'.

“The problem used to be, ‘how do we get information out to people?’ That problem has now been solved in spades. Now the problem is, ‘how do we filter the information so that people can actually use it?’”
He is concerned that filtering technologies may not be up to the task of helping us deal with the overabundance of choice and information we seem to find ourselves having at the moment.

We'll see what we can do.

Thanks to Marjolein of CleverCogs for this!

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