From Interruption to Engagement

This is a great little article about moving from 'Trade'marks to 'Love'marks. Brands that create compelling products that don't necessarily help users know more - but rather feel more. The best part is as follows:

"The Attention Economy has become the Attraction Economy. We’ve gone from Interruption to Engagement; Reactive to Interactive; Return on Investment to Return on Involvement; Heavy Users to Inspirational Consumers; Big Promises to Intimate Gestures; and from Consumers to People. "