VIDEO PROJECT - Share your thoughts about DataPortability
Time to continue the conversation about DataPortability... this time using video.
We want to hear your thoughts about DataPortability recorded as a short video. We hope to share these videos individually as well as compile them into a single video to help the community understand expectations, goals and themes that are emerging in the discussion.
Here are the questions we'd like you to answer.
What does DataPortability mean to you?
How do you imagine DataPortability might change the way you use the web?
How would you explain the value of DataPortability to Vendors - those that store the data.
How would you explain the value of DataPortability to Users - those that create and own the data.
Ideally, what would you like to see from the DataPortability Project in the next 12 months? 24 months?
What else would you like to say? Make up a question and answer it!
Finally, if you agree with the sentiment, please say "My name is [your name] and I want Data Portability" at the end of your video.
If you can, please try to limit the video to a maximum of 5 minutes.
We'd like to compile these for February 20th. Please make sure you get your video in before then!
To submit the video, post it to one of the video sharing sites and tag it 'DataPortabilityAndMe'
I look forward to seeing what the community has to say.
Special thanks to Daniela Barbosa, Chris Messina and the Evangelism Action Group for this idea!
Jeremiah Owyang (Fellow Media 2.0 Workgroup Member) has a great post about his predictions for the future direction of Google Video.
For me, and from the perspective of an aggregator, it still surprises me that Google does many of the things it does. There are plenty of obvious reasons for any company to buy YouTube, but Google started its life doing things differently. I am not clear why they are letting themselves become so distracted.
Buying YouTube will never be a bad idea. It has awesome potential in almost every way. Traffic, branding, buzz, revenue, partnerships, distribution. You name it. It's hard to say no to that sort of revenue potential.
What it doesn't have, however, is the key ingredient that made google a killer. Open Search. Searching YouTube brings back YouTube results.
Google was an aggregator, their goal was to 'get you off the site as quickly as possible'. Yet they are increasingly building or buying destination sites/applications.
While I agree with Jeremiah's assessment of their strategy - it seems to me counter productive to a long term strategy as a benign aggregator of the worlds information.
If you want to organize the world's information, it is, in my assessment, best to avoid conflicts of interest.
Ad agencies are spending a lot of time and creative juices trying to manufacture stuff that people should 'Pay Attention' to each time having mixed results. They are seeding blogs, commenting, creating content and faking YouTube stats all in an effort to get noticed.
From the article:
"The move to bring a measure of predictability to the still-unpredictable world of viral marketing is being driven by clients trying to balance the risks inherent in a new marketing medium with the need to prove return on investment, said agency executives."
Some campaigns work - like the one below:
But many don't. While the video above got millions of impressions (and is still going - even getting linked on Blogs dedicated to the subject of Attention!) other videos that would (on paper) be expected to get a lot of attention don't.
"Then there's the seven-minute film by Leaving Las Vegas director Mike Figgis of Kate Moss in her underwear for Agent Provocateur, a lingerie maker that had what would appear to be the recipe for a viral sensation. But it was viewed fewer than 75,000 times in the three months after it was uploaded last September."
There is a fight going on out there. To win hearts and minds. And I am not talking about the War on Terror.
Actually what they are really fighting for is Attention. Once they have that - its yet another battle to actually convert Attention into Engagement.
In the mean time. I am having a very hard time uploading a screen-cast of Touchstone in action. Google Video and YouTube seem to compress the heck out of it so you can't read the screen! This should be easier.
This is a poetic and informative piece of video. I encourage you to check it out. One of the most impressive presentations about Web 2.0 and structured data I have ever seen.
This is a blog
about using Attention Data to help users
filter the noise and experience a
personally relevant
Internet. It is written by the two
founders of Faraday Media - the creators
of
Particls and co-authors of
APML.
Who's Who
Ashley Angell: Co-Founder/CTO: Entrepreneur, Code Guru and TV Addict
Chris Saad:
Co-Founder/CEO: Entrepreneur, Media Junkie and Attention Ninja
Video Inder - Microsoft (on Soapbox)
