Basics of Attention Profiling - By CleverClogs

I've said it before, and I will say it again. Marjolein is a wizard. She takes complex and abstract ideas and makes very real examples and walk-throughs out of them.

She has done it yet again with her latest blog post entitled "Basics of Attention Profiling through APML".

As her blurb says:

"If you want to inform yourself of the basic principles of attention profiling or need to explain the concept to others then please read on. Feel free to add your clarifications, your conclusions and your constructive criticism to this deliberately non-geek conversation."

She begins with a great summary of the topics she will cover:

In recent months quite a few bloggers covered the growing adoption of APML, a proposed standard for attention profiling. Those about to give up reading here already, please don't. I personally found most of these posts delving in rather deep. If you want to inform yourself of the basic principles of attention profiling or need to explain the concept to others then please read on.

With today's post I'd like to make an attempt at writing a layman's article answering exactly these three questions:

1. What is attention profiling and what are the benefits?
2. What tools and services already support or endorse attention profiling?
3. Where could you go next?

And answer them she does. With screenshots and all.

Check it out - show it to your Attention challenged friends - spread the love.

The post is already linked in a RWW post by Marshall.

Follow up - Instructions for running Particls on Mac

We have had a lot of interest in a recent post showing David Cancel from Compete.com running Particls on his mac.

Well Nik, our Business Development manager here at Faraday also has a Mac and he wrote some step by step instructions for getting it all up and running. There are really not that many steps so don't blink!

1. Install Parallels on your Mac.
From their site Parallels is described like this:
Parallels Workstation is a powerful, easy to use, cost effective desktop virtualization solution that empowers PC users with the ability to create completely networked, fully portable, entirely independent virtual machines on a single physical machine.

2. Install Particls on the Windows installation running inside Parallels
This should be a simple matter of downloading the app from the URL provided in your invite, running the setup and stepping through the wizard. Again this should all be done inside the virtual Windows installation

3. Hide the chrome
To have Particls appear to be running on the Mac OS Desktop without the Windows desktop in the background, you will need to select the Auto-Hide the task bar so that the Windows task bar is hidden.

Then Within the Parallels software you need to select the button "Coherence" which is below the Full Screen option to remove the windows desktop background.

Enjoy!

Got to love Mac


Thanks Nik!